The first thing you want for social media marketing is to make sure you’re set up to collect data. Data is necessary to making decision on your social media efforts. At a basic level you should have Google analytics must be set up & running on website. It’s fairly easy to get established with Google analytics but if you’d like to dig deeper check on Google analytics. Here if you like to drive traffic to your site from social posts, we also recommend creating custom links and you can track the success of each of those efforts. A great tool for this is bitly and you can find that at https://bitly.com/; simply put your URL and it will create a nice shortened version and then you can check how many clicks it received from your bit.ly dashboard.
Next consider how much time you or your team to spend on social media. Plan at least an hour a day. You have got to remember that you need to write copy, make designs and find images to support your message and evaluate your results so that you can improve strategy. Think about your own experiences with brands on social media. Have you ever visited a twitter profile or Facebook page of a brand and felt idle and outdated. What perception did you have in that situation? It’s never a good experience for a customer to encounter the miscellany of a failed social media plan. Next is about, what resources you have available. Are you doing this self? Can you educate an important person on your group to help you? Will you hire a freelancer once? You might decide it’s worth it to pull out more helped and finally pencil out your budget. What are you planning to spend even that were not covering any paid advertising. You’ll still need to make sure the time you or your team will be in spending market. Your hourly rate and include that as part of your spend time is money which means social media is actually free with your foundation set up.