Creating editorial guidelines for business blog will help you set the framework for content production. It will also give both content makers and the appointments public a clear understanding of what can be expected from the blog. With the cards and information you’ve collected so far you can establish a comprehensive set of editorial guidelines to get editors, contributors and visitors a clear picture of what they can expect to what is expected of them. To help start this process, we have created an editorial guidelines template. This is not complete and depending on your particular state of affairs and supplies you can add or take away basics and change anything in the guidelines to fit your particular business blog. At the core of editorial guidelines lie two key components.
The list of editorial staff in the principles of publishing; your established a list of editorial staff of the strategy card; this list should be added to the editorial guidelines to make it clear to everyone who holds the key roles and responsibilities for publishing the blog and its content is worried. This list will be updated whenever there’s a change in editorial staff. The principles of publishing outline the overall principles the blog adheres to. Here you should list the principles and philosophies of the company itself and also principles of editorial and journalistic ethics. By publishing content you are taking part in an age old tradition of in order sharing and it’s vitally important but you establish and adhere to a strict code of principles when it approaches for publishing this information. This includes being open and honest about your association, being truthful and correcting your mistake because you publishing content online in a social media setting there also some other issues to consider. These should be at the foundation of all content creation the entire web and I encourage you to read through and incorporate them into your editorial guidelines. The rest of the guidelines are self-explanatory; set out guidelines for the type of content to be published and how specific elements are handled including images, links & content from outside sources. The editorial rules are in many ways a legal documents and it’s important to include organization, lawful and advertising in the endorsement process of the guidelines. Once the editorial guidelines have been finished and approved give them to everybody in the editorial staff or contributors and other asset holders posted up an office and share all the blog itself to ensure complete transparency.