Assorted Wisdom

Blogging Content


You’ve now reached the blogging content creation stage. Here you will find the content card. The content card will help direct you through this procedure. In the goals strategy and technology cards, you can now start the process of creating a content strategy for the blog by asking the key questions. What are we aiming to do? How are we doing this on the web? How do we measure success? The answers to these questions are laid out on the goals and strategy cards; it will be the framework for your content strategy.

With this in mind, you can start creation decisions about the content strategy. In creating a content strategy is to define a niche for your blog and from there, define key topics to cover in those assigned topics to content managers and contributors.

Find your niche


Finding the niche for your blog can be a difficult task but it can also be used as a tool to clearly define what sets your business and its know-how apart from the rivalry. To start the process you need to define where you think your company strengths lie in terms of expertise; because this is where the expertise says this should be the niche focus on the blog.

The next step is to research your competition. Do they have a blog or social media presence? Is it providing valuable information about the industry? What are they not talking about?

For any green energy industry, it may turn out, rather than sharing information about solar energy itself is something all the competitors are doing, the niche lies in the data that the green energy industry has collected over the years. How solar energy is improving the overall productivity of the clients or how it has changed the public or internal perceptions and in that case, the niche would be how to improve overall business performance and public perceptions through the use of green technologies.



Now you need to search the web to see who else is in the same niche. If there is lots of information out there already, you need to refine or redefine your niche and searches.

In the end, you have a clearly defined area of expertise but you cant excel at without having too much competition. Within these now defined, you can move on to define key topics; here I would advise you to pick no more than five subjects or categories to be addressed.

This will further refine your content making and give arrangement to the blog. To refine these key topics, you can use phrases like the Google ad words keyword tool which shows you what type of keywords and phrases people are searching for on Google.

For the green energy industry, these topics could be solar savings, green initiatives, public awareness, education and the like. When you define these topics marked them down on the content card and assign them to the content management.



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