Once you have a rock and solid profile, it’s tempting to start tweeting right away. But before you drive and it’s a good thought to discover what other businesses alike to yours, are doing on Twitter. Take a minute to catalogue what they are doing well? What they might have done wrong and the level of responsiveness from the audience. Next, you may want to follow up the core group of users.
As a business who you follow is just as much a part of your brand as was your tweet.
People look at who you’re following and make judgements based on what they find. When you follow someone, you’re essentially endorsing them. With a personal twitter profile we’re often a lot less strict with who we follow. We may track a politically emotional outline as we appreciate the perspective and we may also follow things that we do not necessarily concur with but find value in staying connected to. As a business, it’s better to put things into perspective of your audience. You might not want your business to be aligned with a political agenda. With that said, it’s still important to follow people on Twitter. For one, it’s important to participate in the ecosystem.
Twitter is about listening as much that is about sharing.
So, you want to identify things to listen to you. So, when you go to follow others think like your business and make smart choices. Now another important factor is the quantity of the people you follow. Twitter is a flexible environment; you don’t need to and you probably shouldn’t follow everyone back, who follows you. It’s tempting but it’s not necessary. As a rule of thumb, you typically want to have more followers than those are following. This adds to the perception of credibility and prevents your brand from looking spamming. But do what’s right for your business to start following someone you can explore the Discover tab, recommendations, conduct a search at the top of the page or directly visit a twitter handle that you’ve heard about.
Once you followed a brand their tweets will appear in your timeline and you receive timely updates. So start by identifying 10 to 15 accounts for your business to follow on Twitter and then review and interact with their tweets become an active member of the Twitter community.