When we come to collect information in emails, there are five basic ways to ask people to join your email list. The first way to collect email addresses, is by providing an online sign-up form to your website. Visitors should put the sign-up form or link to the sign-up form on every page of your website; not just the homepage because you never know where someone will enter your website or exit your website.
The second way to collect email addresses, is to collect email addresses from people in person when one calls your business on the phone asked if he or she would like to join the email list to take delivery of an order or about any other topic of call.
When you attend networking events such as trade shows or when you meet people for appointments, ask everyone to join your email list. I call it the 5-foot rule if someone is within 5 feet, 2 inches of you then request for their email address.
Thirdly, all printed marketing materials should describe a method to connect your email list. You may provide a sign-up form by asking people to write their information openly on the form and you can use printed publicity to promote other methods of joining.
The fourth way to collect email addresses is through mobile devices. You can ask people to scan a scannable barcode.
This one actually works, give it a try right now on your screen to join the email list. You can also ask people to text their email address to join and you can provide mobile sign-up forms that can be completed on a smart phone or tablet device. You can use mobile devices for collecting addresses of persons as well by; simply hand your device to someone, so he or she can fill out a form on the screen.
Last but not least, the fifth way to collecting all addresses is through social media networks. Place sign-up links to your email sign-up form on social media websites and promote your email list in your social posts.
Some social sites such as Facebook, allow application plugins you can embed forms directly into your page. Remember that an email address is more effectual when combining it with other information; you may want to collect the first name for personalise your emails or ZIP Code for targeting local authors.
But don’t ask for too much information the first time you sign up, as it will reduce sign ups. You can also ask for additional information once you establish a relationship of trust with the members of your email list. Collecting email addresses and other personal information isn’t always easy.