Content Marketing in the form of Articles
Publishing content in the form of articles on your website can multitask. It helps to build an awareness, communication, connection, service and is a selling tool. There are many article publishing places on the web.
A web search for article marketing sites to see all of the content sharing options, will help in this regard. It’s great to know where you can publish but critical to know, how to write articles that matter. Here are three writing tips:
1. The article needs to be customised to serve the audience you want to attract; write as if you are speaking directly to your target customer.
2. Articles must be editorial-based; what this means; is that it needs to be informative, pleasurable or idyllically a combination of both.
3. We need to remember to write articles that are promotional too. Article contents succeed as a marketing tool when it is written to empower readers; not to push products or services. Articles that come across like commercials will not be well received.
When you embrace the approach by editing marketing with an educational twist, articles are more likely to be read and articulated upon. Creating articles is only half of the fun, sharing in online; the real marketing magic begins later. Articles can be shared on the website or an article page can be posted to your blog, option in email list and posted on article marketing sites.
Just go online and search for all the sites you can post articles too; however, most of them are free. Another interesting idea of article marketing is that you have a shared common target market with an offer to guest write articles for them.
This can help you to get visibility in other sites and reinforce your authority status. Once articles are live on the web they can also get socialised meaning shared via social media.