Creating Your Blog
A common question when people launch a new blog is what to write about? The answer to that question is right about what you know.
This is easier for a business blog and it is for personal blogger; because the business has a specific topic and target audience and us you been following along this book you’ve carried out a pretty clear path for the contributors to go downward when creating content.
Even so, motivation can sometimes be hard to find especially if the business you are in concerns a relatively dry topic that the general public feels is boring. Fortunately there are ways to get over the inspiration for.
To get you started let me share with you some seeds of inspiration; answer questions; all business get question from clientele both existing & prospective. Each of these questions and their answers become a blog post.
This answers two troubles in one. You get a blog post but at least one person will read and you published answer on the web; so that the next person who has the same question will find it on your blog. Ask questions: reach out to existing and prospective customers and asked them what they want to know more about.
This is a great way to set up a list of possible prospect blog posts & it also gives you a great indication of what the company needs to put out more in order about and where the current announcement strategy is failing. Percentage as a quarry about future blog content rather than a study about the client, you also more likely to get responses you can even sweeten the deal by contributing to include a by line about the person inquiring the question and their businesses in the resulting blog post. Right tips tricks and tutorials:
If your business sells a product or service the customer would use any training on; published tips tricks and tutorials on how to use the products and not just how the customers will use it and publish tutorials about how your company employ the produce and technology.
The one way do this is to ask the staffers to write tutorials about how they do belongings as if they were scripting it to themselves for later reference because this often results in more detailed and practical instructions.
These types tutorials are popular on the web and can be a great source of visitors. This is also a high-quality topic to make video content; particularly if tutorials focus on computer software.
Comments on News Items:
If there’s a hot topic in the news or on social media that relates to your company or its products or services, jump on it immediately; issue statements, opinion’s, perspective and facts that contribute to the conversation, while at the same time pointing to the company expertise in the field. Here it’s important to remember that these are not popular marketing pieces about your company but rather actual contributions and insights to the debates. If there valuable people will think absolutely about the business by relationship. So no marketing pitch is necessary; Quote others and contributes your own view:
Coding other blogs and online sources with proper attribution and links and then commenting on their information can be both easy and effectual. You can even add facts, figures, perspective or insight to them.
The inventor of the satisfied will also turn out to be aware of your presence and be encouraged to interact with your blog. You can also leave comments on the unique blog post or source to show you?re actively taking part in the conversation or simply hijacking.
Creating strategies for coming up with new content is simply a matter of thinking about what you know and how you can share that with others. By using the seeds of inspiration you should be able to produce a wealth of prospect blog posts & other content lacking getting irritated that there’s nothing to write about.
Images and Graphics:
Images and graphics can be employed for all from illustration to eye candy and a blog. They can even be the main content of a post or be part of the gallery. When using images correctly they can become an important part of your blog and reason for people to look your blog.
Now look at images on the web; if you look at the code of a webpage, you’ll see the images are actually just links but are replaced by images by the browser; that’s why they referred to as put back basics.
You place a link to an image in your code in the right way and the browser will find image and place it on page that means you can technically take any image from anywhere on the web and displayed on your site.
I say technically as in actual life this is something you should never do. So let’s answer the main inquiry first: what images you employ on your blog. The answer is you can use your own images; once you or your staff is taken once, taken by photographer, Hardware Company and you can use images you have a license to use.
Any other image is unavailable & may not be used. You may get licensed images from many locations. Stock image companies like istock photo provide licenses for images in your websites; photo sharing sites such as Flicker have images released under different creative commons licenses.
The Creative Commons materials can be used only under the conditions of the specific variants of the creative commons license. For business blog, the best practice scenario is to only use images either in use by or for the business. If you have an image you can add it into your blog in a variety of ways.
We won’t get into precisely where you should put your images in your content, instead look at how to properly add them into your content & make certain they get indexed & shared.
If you add an image to a blog post, you should always apply an image title used mainly to keep track of image within the blogging application, an alternate description describing the contents of image for search engines and browsers that don’t display images and when necessary a caption with photographer links, information and other precious information.
This ensures that images indexed by search engines and information in the image is communicated to the followers even if the image is not displayed. The alternate description of an image may be applied subsequently these standards; if the image contains information the text should describe the image.
If the image is a link, the text should give details the target of the link and if the image is for decoration and has no informational value the alt attribute should be left empty.
The images and videos card has information about proper image markup and how to use all tied for quick reference.
You should also consider setting the most important or descriptive image as the featured image. This will be displayed alongside the title and description of the post and search engine results and when it’s shared on social media networks.
Using images in a blog post the right way can come into view boring at first but previously a system is install place it becomes easy and impacts of a great image is well worth the effort.
Video is quickly becoming as important as text on the web and with good reason; videos are easy to digest and take less effort to watch then reading an article. They can also be entertaining and informative in a way no written article can.
On the disadvantage side videos are costly to produce and it’s challenging to make them appealing to the audience.
If you have the resources and talents to make videos work they can easily become the most important marketing and communication asset in your overall strategy. Unlike text and images, publishing video online require specialized infrastructure.
You can simply put a video file on the server and embedded on a page and be done with; video files are large complex entities that require robust server technology and the correct formats and players to work and to add to the complication we have a myriad of platforms from web browsers to tablets to smart phones, all with their own code and players to take in consideration.
Combine, this is a perfect storm of complexity; fortunately this is not something we have to worry about because others have done all the work for us; whether you want your videos to be public and shareable or private and restricted, their services that will do that either for free or for a small fee.
If you want to go the free roots in your publishing videos mainly to reach as many people as possible, YouTube is another great service. You may get the widest accomplish & younger people actually use YouTube as a search engine to get an added assistance that way; on the disadvantage side YouTube is besieged with ads and links to other videos from other people and YouTube comments need to be monitored closely; but all this can be managed to a degree.
If share ability and final distribution is what you once YouTube is the place to be. If you want to control your video not have any advertising or only have advertising you control or you want to restrict access to only select viewers, there are plenty of other options available; value mentioning is videopress Viddler & brightcove.
All these are for paid video hosting providers that give you complete control of the contents. The downside is these videos do not distribute as easily and are less likely to give you the possible for viral sharing; regardless of the platform you use when you publish a video online you have to maintain a few belongings in mind.
Always offer a descriptive video title to ensure people find the video when they’re looking for content on the subject matter.
Consider providing a full text transcript of each video in the video description and too in the blog post you implant the video in.
This’ll make it easier for search engines to find the videos. If you’re using YouTube or female add tags and proper descriptions to ensure people find your videos and other indexed properly.
Moderate comments were turned off altogether; you do not want the underbelly of YouTube to embarrass on any page with your business name on it and finally remember that as with images, you need to own or have a permit to use any video imagery or music attributed in your videos.
The images and videos card has a quick reference show to how to obtain your videos indexed on search engines.