Digital marketing Vs Traditional Marketing
In this world of technology, traditional media and digital marketing they are becoming important tools for how we behave professionally and how we share a business tool.
What differentiates Digital marketing Vs Traditional Marketing is actually very simple. Traditional marketing will cost very high, but it also very relevant and necessary.
The biggest distinguishing factor between them is digital marketing gives you answers immediately and is tractable; you know what’s working and right away.
Traditional marketing doesn’t really give you answers immediately, that does not mean that you are not getting a response or much of a return on your investment. There is a unique balance between the two.
How much should digital marketing be incorporated into a brand? What separates these two is the brand’s vision and mission. What does the brand want to achieve based on these?
Digital marketing Vs Traditional Marketing
Distinguishing both, we can come up with the appropriate marketing plan of digital, traditional or a mix of both.
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Benefits of Traditional Marketing |
Downside to Traditional Marketing |
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You can easily reach your target local audience. |
Print or radio advertisements can be very costly. |
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The materials can be kept. |
Results on this marketing strategy cannot easily be measured |
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It’s easy to understand. |
It is somewhat complicated |
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Benefits of Digital Marketing |
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You can target a local audience, but also an international one |
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Your audience can choose how they want to receive your content |
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Interaction with your audience is possible |
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Digital marketing is cost-efficient |
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Data and results are easily recorded |
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Level playing field |
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Real-time results |
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Brand Development |
The scope of the Book:
Today, the time has changed and people want information instantly at the click of their fingertips. They are gathering to the web to find products, services, and information.
In this book, we will first create a foundation by defining how digital marketing works and identifying its dissimilarities and components.
Planning an online marketing strategy will be also discussed, which determine your target audience and measuring the results of your marketing efforts.
Preparation and building a website is crucial for the accomplishment of your online marketing strategy.
From creating a sitemap, building a wireframe, to selecting a domain and hosting company. Together we will explore the necessary steps for getting your site up and running.
We will tackle the key elements for establishing a web presence including making, convincing, online content in the form of articles, social media posts, online press releases or even email newsletters.
Prominent website content is only able to take you so far without having an audience. So we will cover how to reach and develop your viewers through victorious search engine marketing including search engine optimisation and paid in local search.
There is a requirement of harnessing the power of social media, including Facebook, Twitter and LinkedIn in addition to blogging to keep your viewers updated, well-versed and engaged and finally will try to analyse online advertising, in addition to email marketing to assist or gain precious sales and exposure.