Email click-through rate
Email tracking requires some serious HTML programming or you may use a mail marketing provider with built-in tracking and reporting, to show you who is opening clicking on your emails.
Once you have the following potential in your emails, you need to understand what it means when your reports show clicks and opened email according to an email tracking report means that the person who received the email enable the images in the email to display or clicked a link in the email.
No images or no open counted on the tracking report are important to understanding because a lot of people reading emails without enabling the images were clicking on any links.
Your open rate is a guide to see how many people were interested enough in a particular email , to enable the images were clicked, a link and then assume the people who were not listed in your open report noticed your email.
Just chose to scan the email content without clicking or enabling and images.
When it comes to your click report things are a lot more straightforward.
Your click report shows who clicks and how many people clicked on each link. Your click report gives you two great insights.
First, clicks are indications of interest on the part of your email subscribers. For example; if 20 people click on a link to watch a video about dogs and 20 people click a link to watch a video about cats.
You can determine which people are interested in dogs and which are interested in cats, that way the next series of emails you sent can be customised for the dog or cat people.
Secondly, the click report also tells whether email content is valuable and interesting to your readers.
When people click to view website an read an article, watch a video or download a picture they are engaging and that helps them to remember your business message when they are ready to buy.
For this reason, it’s a good idea to leave some of your email content out of your email and link it instead. That way you can tell who’s interested and who is not.
When analysing your click report, it’s also a good idea to compare your email data with your website visitor data.
If your email brings a lot of traffic to the site but no one takes any action from their communication it is an indication that your website content or your user experience may be in need of some attention.