For example; some people love to know about discounted products because they like to save money.
However, some people associate the word discount with words like cease, despicable or out of style.
At most, these two groups of people require very different offers.
The former may respond completely to an email broadcasting an auction, while the latter is more likely to value an email announcing a sneak sample of the newest & most luxurious product line.
For the best results, conduct a survey or watch your email tracking account to find out what subscriber’s value, then split your email list and groups based on the types of offers that motivate each group.
Coupons included in an email can be printed out or shown on a mobile device for in-store redemption or link them to an item in an online store.
Use coupons when your prospects or customers want to be rewarded with prices that are available to the general public.
To add a personal touch to your email coupons are a mail merge, including your subscriber’s name on the coupon.
Giveaways or free products or services offered in exchange for information or purchases.
Use giveaways in combination with another product purchase, when you want to offer more value without discounting the value of the featured product.
For example, if a car dealer offered a car at 50% off, people might wonder what’s wrong with the car.
If however, the car was offered at the full price with a giveaway worth 50% of the value of the car, the same values proceed without discounting the car.
If you decide to offer giveaways, make sure to check your local laws to make sure your giveaway doesn’t qualify as sweepstakes, contest or lottery. If it does, you need to comply with local laws for these types of promotions.
Lost leaders are another form of a giveaway, a loss leader is a promotional price.
They result in a loss to the business when the product is purchased.
Why would you offer a product in an email at a price that wastes money?
The answer is because you want to acquire a new customer with an extremely low price.
So you can realize profits through repeat sales generated by additional emails, after the initial loss leader purchase.
Use lost leaders when you want to attract new customers to your business and away from the competition.
Once you have an offer that gets people to react it’s time to assist them and get them to the next step by signifying one or more actions that’s called a “call to action”.