FACEBOOK FOR BUSINESS MARKETING
Now, just like your Twitter profile your Facebook business page; is a conservatory of your brand. How it looks and how quickly your customers respond are all critical to your success. Here on the Facebook page for AmazonIndia, you see they have got a visual cover photo, along with the logo as the profile photo.
More than that, if you scroll down on this page you will notice you will see some additional information. Here AmazonIndia has opted to include a short description about who they are; along with a link to their website.
You can actually add more information than that if you would like and you can learn more about that when you choose to set up your Facebook page.
If I go back to the timeline, you can see that this Facebook page also includes photos; so we can click in the photos to see all the photos that AmazonIndia has published and those can even be organised into albums. We can also see the likes, if we click more we can see any custom pages that Amazon has created.
Now to set up a page, you start out by logging into your personal Facebook account and your personal account won’t be visibly connected to your business page. So, it’s ok to be using your personal account and from any Facebook page; you can choose the create a page option in the upper right-hand corner or visit Facebook.com/pages; where you have the option to create your own Facebook page and you’ll follow the prompts and the instructions to go ahead and do so.
Be relevant, pick the right category and be sure to include a link back to your website. As you build up your page, think about your target audience you identified in your marketing strategy and then post content that will engage them. Visitors who choose to follow you, might see those posts in their feed.
A typical Facebook user follows many pages and has a lot of friends posting updates; so more engaging and relevant your content, the better likelihood it has of being seen. So, be sure to experiment with different kinds of posts; you can find out if your audience loves photos or if they prefer that you share useful links.
I recommend that you leverage your existing marketing channels to drive awareness to your Facebook efforts. It can take time to get a meaningful audience but if you continue to deliver quality content you’ll eventually find meaningful traction.