Facebook High-Quality Posts
Deliver High-Quality Posts
The first step in making high-quality content for Facebook is deciding on your goal. In other words what action do you want after they read your content?
May we compel them to take that deed? and what sustaining information can you offer to help combat any doubts? Take a minute to answer those questions, since doing so will help you build a framework for that high-quality content.
High-quality content actually requires linking with your viewers with the right message at the right time and as you go about developing your content, consider that more than a third of Facebook users are viewing from their mobile device and this means that the amount of content displayed on the screen is going to be less.
Your audience might enjoy long-form content or even extremely short status updates.
But, if you need a place to start, try to aim for 250 characters; and that is a good starting place and it keeps your content easy and palatable.
The type of content you decide to promote will also help with the quality of your post; consider using eye-catching images with any content you post; you can even experiment with using links or videos as both are something that Facebook supports.
When you’re just getting started, it’s a really good idea to try all kinds of different posts to see which one gets the most attention.
Visual posts tend to look better and also get a lot more shares, likes, & comments than another type of posts for most brands.
You can also try post that is offers or even creating an event for a special occasion. Use the level of responsiveness on each particular piece of content to engage how well it does.
This way you can compare how well your Photo’s versus say a strictly text post and experiment with your audience.
Try throwing in infographics or maybe a behind-the-scenes photo. Change it up from time to time and see if your audience responds positively.