Adding Page Tabs and Apps
One unique feature to Facebook is the ability to increase the capabilities of your Facebook page through the use of page taps and a Facebook page tab is essentially a link to a third-party application that integrates itself directly into your Facebook page. This is great because it allows you the opportunity to add new functionality while still staying within the Facebook environment. Now this application is actually built, maintain and running on a third-party company called woobox. But it still within Facebook and I can use my Facebook account to directly interact with this and it has a great functionality because the new way to get users to engage. So, let me show you the company behind this application is called blue box and we went ahead and visit their site woobox.com.
You can see here as I scroll down that the let you create all kinds of promotions: sweepstakes, photo contests, even they have tabs for twitter. There’s all kinds of great options here and there’s a lot you can do. So you want to check it out and explore it on your own time. Another great company to look at is shortstack.com. In the example section and all scroll down just to get a sense of some ideas beyond woobox. Here they’ve got some goal oriented options such as boosting engagement and they’ve got a great drag and click interface, making it really easy and intuitive to build these page tabs.
Third-party applications go a long way and their excellent resource to building interactive and engaging content beyond the typical Facebook.