Winning your Friends:
To build a thriving community on Facebook, it’s important interact your friends. Aside from working to create high-quality content, be sure you’re staying on top of your comments and feedback. Friends appreciate brands that take the time to respond and its common practice to reply to friends comment straight on your Facebook. Use that opportunity to direct them to alternative support channels such as a phone number or email address.
Now, away from responding, there are other ways that you can engage your audience. You can share ideas, ask questions and ask for feedback straight from them and even create unique opportunities for participation; as for example you may decide to use a third party application to run a contest or you can even keep things simple by asking friends to upload photographs using your result for a possibility to win. Now, I pulled up to examples of Facebook content that I think is a really good job of demonstrating this idea of engagement. The first comes from LL Bean Inc;
They create a custom image of their flagship store and it’s a historical photo and they go on to explain the store has been open 24 hours a day seven days a week since 1951. In the last primary times how many times the store actually closed and everyone submits their suggestion and they come back in the answer the question and it’s a great way of getting people to respond and like. Growth on Facebook is hinged your ability to engage with your friends so reply interact and create unique opportunities for them to participate.
Facebook makes it easy to review how well your pages growing and provides helpful metrics so that you can determine what types of content your audience akin to best which is called your Facebook insights and you’ll arrive to it by choosing the insights option from your Facebook page and lend here on the overview tab.
Now you can only access insights if you have more than 30 Facebook friends. At a glance we can see our page likes, post reach and engagement and here are page like show us our total page likes which is 11 and then what percentage of those are from last 28 days. Lets me know that our page is n’t growing and I might want to explore some engagement opportunities. In the center is our post reach and that is to say how many individuals have received our content on their timeline. Now there’s no guarantee that they’ve actually read it; because scrolled right way. But, we know that we landed on their timeline and in this case that 9320 people which is up significant. Next, we have our engagement and this lets us know how many people have liked, commented, shared or clicked on an actual post. This case we’ve had 1280 engaged people which is up 100% from last week. Now along the top here, you’ll notice that we have some other options likes, reach, visits, posts and people and here we can explore the various contents. So, if I click on the likes we can get a granular view of exactly what’s happening. Here at the top we were historical timeline and we can adjust the dates on the right-hand side and if I scroll down we can even see are unlikes organic likes and paid likes before running paid promotion. You’ll find that these charts and graphs are all unique to each section and I encourage you to explore them in your own time and make a habit of checking in on your Facebook analytics daily because being familiar with your data will help you make key growth decisions.