Winning your Friends:
To build a thriving community on Facebook, it’s important to interact with your friends. Aside from working to create high-quality content, be sure you are staying on top of your comments and feedback. Friends appreciate brands that take the time to respond and its common practice to reply to friends who comment straight on your Facebook. Use that opportunity to direct them to alternative support channels, such as a phone number or email address.
Now, other than responding, there are other ways that you can engage with your audience. You can share ideas, ask questions, ask for feedback straight from them or even create unique opportunities for participation; as for example you may decide to use a third party application to run a contest or you can even keep things simple by asking friends to upload photographs using your result for a possibility to win. I pulled up an example of Facebook content that I think is a really good job of demonstrating this idea of engagement.
This content comes from LL Bean Inc;
They create a custom image of their flagship store and it’s a historical photo, they then go on to explain that the store has been open 24 hours a day seven days a week since 1951. In the last primary times shows how many times the store actually closed and everyone submits their suggestion. They come back to answer the question and it’s a great way of getting people to respond and like. Growth on Facebook is hinged your ability to engage with your friends so reply interact and create unique opportunities for them to participate.
Facebook makes it easy to review how well your pages growing and provides helpful metrics, so that you can determine what types of content your audience react to best. Which is called your Facebook insights and you’ll arrive to it by choosing the insights option from your Facebook page and here on the overview tab.
Now you can only access insights if you have more than 30 Facebook friends. At a glance, we can see our page likes, post reach and engagements. Here our page likes shows us our total page likes, which is 11 and then what percentage of those are from last 28 days. Lets me know that our page is not growing and I might want to explore some engagement opportunities. In the centre is our post reach and that is to say how many individuals have received our content on their timeline.
Now there’s no guarantee that they’ve actually read it because they might have scrolled right way. But, we know that we landed on their timeline and in this case that 9320 people, which is up significantly. Next, we have our engagement and this lets us know how many people have liked, commented, shared or clicked on an actual post. This case we’ve had 1280 engaged people which is up 100% from last week.
Now along the top here, you’ll notice that we have some other options likes, reach, visits, posts and people and here we can explore the various contents. So, if I click on the likes we can get a granular view of exactly what’s happening. Here at the top, is our historical timeline and we can adjust the dates on the right-hand side and if I scroll down we can even see are un-likes, organic likes and paid likes before running a paid promotion. You will find that these charts and graphs are all unique to each section and I encourage you to explore them in your own time. Make a habit of checking in on your Facebook analytics daily, because being familiar with your data will help you make key growth decisions.