When publishing a blog or any other type of content on the web,
Let’s first look at web page mechanism. A server is connected to the web, almost servers have a web document.
You can open the web documents, using a web browser and see its contents. In the scenario each new web page is a new web document, simple but when there’s a lot of pages or you once advanced interactive components like remarking, it gets tricky.
Enter content management system. A CMS allows you to use templates and a database to populate the pages that mean, instead of having a web server with one document for each page.
You have a web server with template files in a database and then the CMS takes the appropriate template files and combines them with the appropriate database content, to create the page in the visiting browser.
The advantage of the CMS is that the stream of information can also leave in the other way. The user or administrator can enter information on a web page, that is sent back to the database.
This is how blogs work because blogging applications are simplified content management systems. When you pick what blogging application you want to use, you have two main options: cloud hosted services or self-hosting Applications.
Cloud-hosted services are free or for pay solutions were the server side or back end is handled by a third party, is more or less invisible to you.
You send information into the cloud and information comes out of the club, self-hosting applications that you place on your own server and manage yourself.
There are benefits and drawbacks to both, which we will touch on later. Web publishing today goes beyond the simple publishing pages online. It also includes sharing through social media and social networks.
Whenever a new post is published on your blog, it can be linked to and republished throughout social networks to bring attention and readers back to the blog.
This sharing cycle has become as important if not even more important, than search engine results because it’s powered by the people.
Once a poll is shared on Twitter or Facebook or Google plus, it’s more likely to be shared on one of the other services as well and the more it’s shared on different sites the more attention it will get.
Knowing this, you need to make sure your chosen blogging platform and infrastructure gives you the level of control you need, it enables sharing across social networks and services and allows you to customise the metadata and it’s shared on social networks.