Mobile Marketing Strategy
Lots of people check and read their emails on mobile devices such as smartphones and tablets.
So it’s important to consider these devices when creating Mobile Marketing Strategy emails.
Specifically, there are three things to consider when you send email to people who are likely to read them on mobile devices.
Firstly, most people access the email inbox with smartphones tablets and computers.
So you shouldn’t design emails for smartphones without thinking about the designs will work on computers and tablets.
Second, how is the usefulness of your email content to a personal mobile device?
When people using mobile devices to read email, they are more likely to be sorting through emails and deciding what to open now save for later and what to delete immediately.
The more useful your email is in a mobile context, more likely your email will be opened immediately or save for later use.
For example, if your email contains a coupon that the recipient can show in a store to receive a discount, it’s more useful in a mobile context than an email that asks your recipient to go through an online order process involves a lot of typing It may be easier on a computer keyboard.
Thirdly, how the email will appear and function on a mobile device.
Smartphones have much smaller screens and computers are often frustrating for people to scroll around to find links text and images.
The most effective mobile email designs, take advantage of the upper left portion of the email.
That’s because most mobile devices either display emails beginning with the upper left portion of the email or the display of the whole width of the email on the screen requiring the recipient to zoom and scroll to specific sections of email.
When people zoom and scroll they often start in the upper left of the email; at least in countries where people read from left to right.
You can place a business logo or business name in the upper left; you can begin your email message with the main headline at the top of your email.
Images in the upper left can be effective too but you might want to make sure it’s small enough for some text to fit next to it were below it to encourage people to scroll.
You can place navigation links in the upper left, so people can quickly scroll and click on the content in your email or onto a website. Remember, that direction-finding links are essential, only when an email has lots of content to your audience has to scroll to view.
If you decide you require a table of contents, as the amount of content in your email is so large then take a moment to think about whether you’re sending too much information in a single email?
In the first instance cutting down your content and increase your frequency might be a better solution to making your emails easier to navigate on a mobile screen
social mobile marketing
Emails can be forwarded, shared, liked, tweeted, rated and reviewed.
You can use basic social media features to endorse your social media item, to email subscribers and you can use more advanced social media features to allow your social media followers to use your emails without receiving them in an email inbox.
To promote your social media content, your email subscribers, simply include links to your social media sites in the body of your emails; for example, you may want to add a Facebook icon to your email which is linked to your business page on Facebook.
Posting your email to social sites is simple through email marketing gateway because they can automatically send your email inboxes, Facebook & Twitter when you plan your email to go out.
That way you create email content once and publishers everywhere is one campaign. When it comes to publishing your emails to multiple places, don’t forget to include mobile devices.