Reduce Spam Emails
Email filters are always negative. Some people, set up filters to sort emails into different folders to keep your emails organised.
The filters you want to avoid, are the types that sort emails into a junk or a spam folder.
Many junk filters are put by users to block attachment, profanity or specific senders.
But most filters are set by email companies, who want protect their customers from malicious content, spam and other unwanted emails.
You should first make sure your email does not share the characteristics of a typical spam email. Examples include; subject lines with capital letters, attachment & profanity or certain words that are common in spam emails.
Spam emails & legitimate emails often split alike individuality. So I recommend using an email service provider, that has a feature that scans the content of email for spam-like content.
You don’t use an email service provider with a spam check feature.
Just verify your junk or spam folder once in a while, to see what techniques the spammers are using to get their emails delivered and then avoid copying these tactics in your own emails.
Avoiding spam-like content is an important part of avoiding filters, but it’s even more important to make sure you establish a good sender reputation with email companies like Yahoo, Gmail, Hotmail and AOL.
Your sender reputation is made up of three things; the length of time you have been transferring email from a specific server; the number of emails you send from a particular server and the number of spam complaints you received from your subscribers.
One of the best ways to make sure your sender reputation is well-established is to use a well-established email service provider to send your emails on your behalf.
Email service providers with recognised reputation have produced their reputations through close working relationships with the email companies and by sending high volumes of emails to permission-based lists.
When we sign up for an email service you also sign-up to adhere to their best practices and permission policies.
So make sure your email list is permission-based compliant with all of the email service providers policies before you sign up and pay for a subscription or a software package.