benefits of social media marketing
At its core, social media marketing has the ability to bring a new kind of exposure to your business by providing social media networks; such as Facebook and Twitter.
You will find opportunities to capture new customers as well; as to get your current customers engaged. But there is more value in social media than just brand recognition and site traffic.
Let’s discover some of the extra value ads, within social media. First of all social media marketing creates the opportunity to hear from your customers.
Often, they will share things directly with your social channels or ask questions that might help you to identify the good or bad in your business.
Beyond their direct interactions, you will also get a sense of what’s important to your audience, by looking at what they share and how frequently you react with active viewers.
You may ask for feedback or test thoughts before crafting larger marketing initiatives.
Secondly, you’ll establish credibility. Today’s consumers are spending more time researching brands and products before spending money.
With an active social media presence, you allow your customers to indirectly advocate for you. It will boost your overall credibility; if they are leaving positive comments, sharing a review or interacting with your content.
Thirdly, you’ll develop a community and community is an important goal for driving awareness to your brand.
The value of social media marketing:
- Hear from your customers
- Identify the good and the bad
- See what they share or don’t share
- Establish Credibility
- Customer become your advocate
- Receive positive feedback and reviews
As customers become advocated, they turn to social media to shower you with praise. It’s this community that will ignite your word-of-mouth marketing and help you reach untapped territory.
Friends go to other friends for recommendations and social media allows you to activate those opportunities and expose your brand to a new audience.
Now, these are just a few examples of the value of social media.
Take the time to look at your own objectives and determine what would be the biggest value for you as each value can have a different motivation.
You might want to build a community simply to retain your existing customer base, whereas another business might build a community for the sole purpose of getting content to go viral.