Social Media platforms
Content marketing has gone to a new level with the use of Social media. Social media content can be everything from blog posts, Facebook post, tweets, LinkedIn posts, videos and podcasts.
Now a day’s Social media content like blogs are a big part of the marketing dilemma.
When you are thinking of ways to add persuasive content to brand building and boosting business, remember the popularity of social media and social networking.
People use these tools both personally and professionally.
Search engines are fast in picking up social media contents, where the visibility potential is pretty significant.
When you move toward social media contents like blogging or video production; keeps in mind that the three V’s: Value, Values and Voice.
Content on the blogger posted on a social site needs to have value to the reader; not be sales or as propaganda about your company.
Content can be educational, newsworthy, or can even be an interview with the customer.
Content marketing via social media also needs to leave your values. Lastly, content and social media need to be driven by the human voice.
Unlike content like articles or press releases social media content is more conversational and we will discuss broadly, later in this book.
- Facebook: 2,047,000,000 users.
- YouTube: 1,500,000,000 users.
- WhatsApp: 1,200,000,000 users.
- Facebook Messenger: 1,200,000,000 users.
- WeChat: 938,000,000 users.
- QQ: 861,000,000 users.
- Instagram: 700,000,000 users.
- QZone: 638,000,000 users.
Online Public Relation:
It is important to start thinking about the power of online public relations as part of your overall marketing strategy; it is saying that what you publish is so true when it comes to online PR.
You can educate your potential customers about company news, your point of view on current events that relate to industry or new invention/service information. Anything that is newsworthy.
These days, we can afford to wait for journalists to create us as experts, we need to go to them with our news and also use online PR to educate our people with the same market adding concepts at marketing.
Online press releases focus on the facts and is a good exercise to write your own releases to share who, what, when, where, why and who, to get the real heart of the story you are telling.
Online press releases are sustained content, creating a way to share news, opinions, and events to keep the media, customers and even prospective customers, educated about the happenings in your organization.
Think of press release creation is a way to spoon feed media news your point reviews and updates to help you to build your credibility visibility and sale-ability.