Technology for E-Mail Marketing:
You’ll need at least two technologies to execute your email marketing strategy, and authoring technology to create the content of your emails in HTML.
Also, the delivery technology that has the ability to deliver and track email sent to a large email list. In order to do literally everything, you are required to own your own email server.
I don’t recommend doing completely all in the house, even for a bulky business with lots of technical resources.
Instead of using email marketing supplier or EMP, to assist you to scamper your policy.
EMP is a company that offers a suite of tools to help you create, send and track your marketing emails.
Most EMP is allowing you to create emails without the need to know any HTML programming languages.
You don’t need to setup and manage your own email servers and delivery gateways because EMP sends email’s from their servers on your behalf.
The customers will never know the difference and you probably get better delivery rates too. EMP give’s you tracking reports and database tools to manage your email lists.
Some EMP even provide support and educational resources to help you gain expertise in marketing, and the use of the EMP’s tools.
Enterprise-level EMP give’s you access to advanced features such as point-of-sale integration, email automation, advanced segmentation and behavioural targeting.
Remember, that one of the most important assets of your email marketing strategy is your email database.
Make sure you use a company that secures your email database properly and protect the privacy of your email list subscribers.
There are laws against unsolicited email’s or spam because people hated that the government has made rules.
Here’s what you need to know to become an appreciated email sender. Let’s start with the law and what I’m about to say is not legal advice in any way shape or form;
it’s just a summary of possible issues used by a licensed attorney to make sure you follow a law when it comes to email marketing.
The main law governing commercial email is known as the Can-Spam Act. The major guidelines of Can-Spam Act are; first and foremost you need a relationship of positive consent between your business and anybody to whom you send a marketing email.
You also need to provide an easy and at no cost way for your subscribers to opt out of receiving future emails.
The industry standard is one or 2 clicks to unsubscribe. Moreover, make sure the information in your email is true and accurate; not allowed to figure online users misleading subject lines or send email from a false email address.
Finally, make sure you include your physical business address and every email makes your emails legally compliant.
This will keep you out of trouble with the government but your job as an email marketer isn’t to make the government happy; your emails are aimed to impress prospects and customers.
Here are three tips to make sure your email marketing is well received and appreciated by your subscribers; first ask for clear authorisation before distributing marketing emails.
Second, ask your subscribers to share their preferences when they connect to your email list and send the information only your subscriber’s request.
Third, make sure that you send emails with the suitable frequency and significance.
In general, people will tolerate almost any angle frequency as long as you’re in all content is valuable and relevant; for example, whether it is a daily occurrence, so whether the information is likely to be valued on a day frequency.
If you send a daily email asking people to buy something however you’d better be pretty sure that your subscribers are interested in daily deals.