Tools for Twitter Marketing
There are hundreds if not thousands of tools available online, to help you to manage Twitter marketing. If you’re looking to go beyond the standard interface, I will give you a quick look at four of the favourite Twitter tools for twitter marketing.
These tools might not be the best fit for your objective. I am hoping to give you a starting point and help you see what options are available in the marketplace.
The first tool is TweetDeck and you will find this at tweetdeck.com. Now when you visit that URL it’s going to redirect you to this page below.
TweetDeck is a native twitter tool. It’s free and it really provides you with a source of power of options. It is a way to totally modify your Twitter experience.
You can modify your views so, you can have lists of search queries; say for example you want to monitor for mentions of a particular topic. You can also manage multiple accounts which is great if you’re keeping track of more than one brand. You can see a little bit of what TweetDeck looks like above.
It’s great, you can create list’s, save your searches, great custom timelines and look at all of your tweets. The next tool is HootSuite and HootSuite is very similar to TweetDeck, except for the fact that allows you to connect across all of your social media profiles using Twitter, Facebook and Google plus. You can manage it all from one place.
This makes content distribution really easy, now one thing I will point out is that HootSuite costs money and all clicks on the plan’s option, you can see what plan options are available.
You can have a free account but the features are fairly limited. In the next account starts at $9.99, so keep that in consideration as you explore these tools.
The third tool for twitter marketing I want to show you is called buffer and you will find that at bufferapp.com. Buffers is really cool; especially if you’re trying to manage a very active Twitter feed. With the buffer, you can collect content from around the web and put it all in a queue.
A buffer will then automatically distribute content from your cue to your Twitter feed at the frequency and timing you dictate. Also, a buffer has an extension you can add to your browser and this way you can quickly post relevant articles and information into your queue.
A buffer is free with limited features or you can check out the awesome plan which will choose the bottom of the page and you can look at the costs associated.
The next company I want to talk about is ifttt and you find that ifttt.com. It stands for “if this then that” and it’s a rules-based trigger system.
So, you would set a rule such as; if someone mentions my username then send me an email.
I’m going to choose to learn more, here in the top right corner and show you what this calls for a recipe and that’s the if this and that, this is the trigger.
If you scroll down you will see that they have all of these ingredients and recipes, in a way it sort of customises and creates all of these various triggers and actions. You can also manage multiple accounts by setting it to automatically Tweet everything you post on Facebook or your Twitter account.