tracking email marketing
Email links which drive traffic to your website can be tracked electronically but Tracking email marketing responses have to be tracked with little human interaction and creativity.
Here are the non-click responses that are worth tracking.
Firstly, it is a fine thought to track store purchases ensuing from your emails, if you have a physical store.
To track store purchase ask people to your mail either by printing it out or showing it on a mobile device screen.
You can also track store purchases by counting a special promotion that is advertising anywhere except your emails that way when anyone asks for the particular endorsement.
You know the only way they found out about it was through one of the emails.
Including a particular endorsement also works well if you track phone calls generated from your emails because you can attribute any caller to mention the special offer to your emails.
Take the concept one step further by a unique phone number in emails so that anyone who calls the number is identified as someone who received an email.
Another non-click response worth tracking is event attendance; of course, you can Tracking email marketing event registrations electronically.
But sometimes it’s good to know how many reminders an invitation emails contributed to increasing actual physical attendance; especially if your events are free.
In the case of events, you can use your emails as tickets and you can ask people to show or print the emails for admission or you may want to include offers in your reminder emails that people can show or mention at the door.
If the fact, that tracking non-click responses require some manual intervention has you worried about spending too much time, don’t worry.
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