Twitter vs Faceboook Marketing
Define Your Objective:
Just as we did with Twitter, we need to describe core marketing purpose on Facebook.
Facebook has a different audience and the way people interact with a topic is somewhat dissimilar.
With Facebook, you have the opportunity to present long-form content that is anything that exceeds 140 characters and your tweet couldn’t exceed 140 characters.
But in Facebook posts, you have a longer topic. Also, you will discover that Facebook doesn’t insist the quantity of updates that Twitter does.
You can get away with a few of posts a day and as the lifespan of content on Facebook is a lot longer than Twitter’s tweets.
So you can think, that as you describe your objectives and decide how much time and energy you put into various contented pieces.
Your main goals on Facebook are likely going to be generating a friend base and this is done by receiving people to like your Facebook page.
So whereas on Twitter you’ll be gaining followers, on Facebook you begin making friends.
You can then leverage this audience to accomplish your business objective and much as we saw again with Twitter, this might be to generate brand awareness, increase sales, drive traffic to your website and so on and so forth.
Your objective will dictate the type of content you promote and with what frequency.
As with most social media, the main objective is to publish content to those who really meet your business goals but is also unique enough to be shared and liked.
These actions help promote your content to a broader audience.
Deliver High-Quality Posts:
The first step in making high-quality content for Facebook is deciding on your goal.
In other words, what action do you want a user to capture after they read your content? We may compel them to take that deed and what sustaining information can you offer to help combat any doubts.
Take a minute to answer those questions. Since doing so will help you with a framework for building that high-quality content.
High-quality content actually requires linking with your viewers with the right message at the right time and as you go about developing your content, consider that more than a third of Facebook users are viewing from their mobile device.
This means that the amount of content displayed on the screen for truncates is going to be less. You may want to try to aim for around 250 characters.
Your audience might enjoy long-form content or even extremely short status updates. But, if you need a place to start, try to aim for 250 characters.
This is a good starting place and it keeps your content easy and unpalatable.
The type of content you decide to promote, will also way into the quality of your post.
Consider using eye-catching images with any content you post, you can even experiment with using links or videos as both are something that Facebook supports.
When you’re just getting started, it’s a really good idea to try all kinds of different posts to see which one gets the most attention.
Visual posts tend to look better and also get a lot more shares, likes & comments than other types of posts for most brands.
You can also try a post that offers or even creates an event for a special occasion. Use the level of responsiveness on each particular piece of content to engage how well it does.
This way you can compare how well photo’s to your audience versus say a strictly text post and experiment; try throwing in some infographics or maybe a behind-the-scenes photo.
Change it up from time to time and see if your audience responds positively.