Using LinkedIn to measure the competition
In the B2B and services world, LinkedIn can tell us so much about the competition. It also helps us to track down great talent, when we are improving our human resources. Sometimes we won’t understand that the competitor’s strategies and we simply don’t know how they achieve their aims.
These things are better understood when we know more about people that the company hires and LinkedIn is all about people. But let’s imagine that your business brain power unit would prefer to supervise your opponent closely.
You are interested to know what sort of talent they hire and how do they actually perform their existing tactical games. Let’s go to company California water system and we find the company’s corporate page on LinkedIn.
Then we can regularly visit LinkedIn to see what office is listed under the business and how it altered. We can also supervise the different cities in order to understand the direction in which the company is expanding. We can even have a look at how they recruit abroad, in order to know which countries they are going to expand.
There is a lot more we can do on LinkedIn; let’s look at what other options they’re all available. We can use the link in sales navigator to help us develop better B2B relationships. The strategy can, and in fact, become automated and completely data-driven because of the tools LinkedIn provides you with.
It is also use the LinkedIn system to follow competitors and you can use this to analyse the key influences to know what they think. You can do a lot more with LinkedIn than simply research. You can become a thought leader on LinkedIn and release information that other people can find useful in their conducting that research.
This book explores the tools and methods of digital marketing; using social media such as Facebook, Twitter, blogging and email marketing. The more you precise and acquainted with these tools, the more you will enjoy it.