Website Orientation for Digital Marketing

Website Orientation for Digital Marketing

Site Map:

The site map or outline is vital to online marketing. To successfully build a solid website a website map must be documented before a new design or optimization can begin. This will ensure good marketing behavior and key components which must be included and will also give you or your web designer clear expectations. The planning stage helps to remove additional and unnecessary redesign or additional programming work. Think of the website map like building a house. You need to identify what rooms of the house will need to be built.

We can look an example of simple website http://www.apple.com/in/ of Apple company website in India. Here, the site map is as simple as a documented above that has a list of the website pages in the order that they will appear in the navigation like this text version or a site map can also be more visual where the pages are represented in map forms.

Whether you are designing your own website, designing for an organization or managing a web design, this is a critical online marketing step as it ensures that the site is built with all the important pages and in what order.

There is a lot of work to do before pre-planning phase of a website which can be termed as strategy phase and next phase is execution i.e. application. In the planning process, you may want to include pages from the main navigation, sub navigation, and even footer links. Since we have covered the mapping of a site, next we will move to define your site components.

Defining Website Components

Website components are the main rooms of your house or plan, include online marketing widgets like Twitter, Facebook, YouTube or LinkedIn that users can click to build your email newsletter list a priority. You may want a sign-up box designed into your site.

Here are some examples of online marketing site components. What you will see are things like, get this free e-book; this is a button that helps promote action for someone that potentially would like a free ebook, things on the footer of a website like a blogger, YouTube, Facebook, Privacy Policy, Copyright, little links that have small icons.

Let’s not forget the email sign-up; you will see things like join our e-list to get news articles etc. You don’t have to design the components like you see here. You must have a clear idea what components you want to include in the design process.

Website wireframe

Website wireframe also recognized as a page representation or screen blueprint is an illustrated guide that symbolized the very thin structure of a website. Wireframes are shaped for the idea of assembling the site elements to best achieve an exacting reason. The most valuable marketing lies in the small space & time in your computer monitor or for mobile sites. A site homepage and other critical pages of your website can be architected via wireframes so that critical pages are visible and certain actions are encouraged by website visitors.

The website is your online marketing center. Website visitors need to be guided through the site, once they get into it. Before design, work began as wire frame ensures that the placement of page navigation, order & site components all have a place. A wireframe is typically done in black and white to stay the center on mapping out where belongings will go on a page. For example, CNN website can be visualized in term of Wireframe as:

In a sample CNN wireframe the goal was to show the placement of navigation like Home Page, Video, News, World News, Asian News as well as where introductory copy and headlines would go. The purpose is more about architecture versus colors and text. This wire framing step helps by keeping the focus on getting approval on a layout before coloring and designing.

Web marketing and planning sometimes such that some text is used in lieu of real text during the wire framing process to show where the text will go.

Even if the text isn’t ready for the site, wireframes can be designed with graphic tools and repeatedly they are only drafted out on a part of paper. Wireframes can be done with or without graphic tools.

There is no one-size that fits all solution as tempting as it is to start designing sites. A successful website is not so much on the site, instead, it is the web solution. The elements critical for successes are clear architecture with wire framing process where you want your photos to go headlines, certain text, photos, call to actions things like social media widgets.

This wire framing step helps by keeping the focus on getting approval on a layout before coloring and designing. Web marketing and planning sometimes such that some text is used in lieu of real text during the wire framing process to show where the text will go.

Even if the text isn’t ready for the site, wireframes can be designed with graphic tools and repeatedly they are only drafted out on a part of paper. Wireframes can be done with or without graphic tools.

There is no one-size that fits all solution as tempting as it is to start designing sites. A successful website is not so much the site, instead, it is the web solution. The elements critical for successes are clear architecture with wire framing process where you want your photos to go headlines, certain text, photos, call to actions things like social media widgets.

Framing Website Navigation:

The next necessary element is simple smart navigation. Websites having a clear plan of the order of pages like home, about us, services, blog, contact us that need to be planned out before. Call to actions things like may be a button or also simple words like learn more, a link to other pages of your website and components like email sign-ups, newsletter signup etc.

If you want to augment, people signing up for newsletter required to be planned as part of the successful footstep process. Importantly, a booming site needs to serve up the aim of the market and be focused on really offering them great customer service as a means indirectly towards sell. Having a successfully strategized site will support your overall online marketing efforts.

Designing Homepage of a website:

The homepage is like the front door of a house. The homepage is a drawing room to make people feel comfortable and reinforced that they are where they are supposed to be; but also guides them to where you want them to go. We want our visitors to our sites but we have to get them through the site to a focus page or to our product page and smart homepage always fulfill the purpose of the site or company purposefully.

We want our visitors to our sites but we have to get them through the site to a focus page or to our product page and smart homepage always fulfill the purpose of the site or company purposefully.

Homepage planning is a lot easier when you first start with the website map which has a wireframe and then moving into formal design. You may architect homepage just like you would plan a space like a room or an office.

Remember site mapping, call to actions, mindful marketing messaging is also required so that homepage is clicked as a marketing support tool. The homepage must clearly communicate with your clients or customers or visitors. Must it identify some basic questions? What you serve and whom you serve? This can be spiked through an interesting logo, bullet points, website text, photo or even video.

The homepage needs to draw the attention of ideal visitors or customers accomplished with mindful messaging. A final point to leave your website planning process is your online privacy policy. A privacy policy is in online marketing is a most needed requirement. Privacy policy addresses how you use personally identifiable information such as cookies on your website.

Privacy policy also discloses if you sell or rent contact information. You can get a web search for the phrase like privacy policy to see examples of a privacy policy. Best practices you can use free privacy policy generators online such as free privacy policy etc.