Assorted Wisdom

Blog post planner

Blog post planner

Plan Properly: 

Welcome goals, it’s important to set specific goals approximately rising readership, interchange and appointment.

I advocate, creating a one year plan with milestones. So everyone working on the blog will know what they are functioning towards and how to measure success as they move forward.

Goal cards will help to set up a one-year timeline and put incremental milestones for the foreseeable future of the blog.

Blog post planner

Blog post planner

When you create your one year plan, it is important to set a practical outlook and to do so, you first have to understand how the blog will function in the larger context of online.

The web is overflowing with blogs, so rarely publishing a blog and expecting it to start carrying in readers is not realistic.

To get eyes on the blog, you have to invest time, money, marketing and engagement.

The return of investments is proportionate to the investment itself.

The first milestone over the card, for the first week of the blog, is about building immediate interest.

This could mean getting the blog mentioned in a newsletter, an industry publication or even hold a launch party.

Search engines like blogs, as they are continuously updated.

Because their contents are more purely based on search engines, also ranked blogs are supported on how well they ask and answer questions or whether people find them trustworthy and easy way to bolster.

The second milestone on a card for the second month, is about publishing search friendly content.

As an example; it could publish five customer stories or publish the answers to common questions.

A blog is an organic part of your overall marketing and branding strategy for a business. This means the optimistic power of the blog, does not come exclusively in the form of direct visits.

It comes from how the blog content is shared on the web or how people start seeing the content in the company as a valued resource.

The third milestone over the card at month three is to boost visits to the blog of the main website through social media; an example would be double visitor numbers on a month-to-month basis.

Once your blog is starting to get traction in search and social media, it’s important to own a mobile type of content for people who are searching for and sharing & rising manufacture and publication of that type contents.

It also turns out, that the type of content people are using in the title content people actually want wildly different things.

The fourth milestone at the six-month mark is about evaluation; for example, identify the three most found and shared articles on the blog.

This is to be used as content templates for future posts.

The fifth milestone at the nine-month mark is a direct follow-up using the data from the six-month mark to run experiments on targeted content production.

Triple direct search hits and shares the polls based on contents templates.

The sixth and final milestone up to the 12 months mark is a revisit and reset. For the first year of the blog, my recommendation is to not set specific expectations but rather establish a baseline for future operations.

It takes time for a blog to establish itself on the web and this time can be used to gather metrics about visitor performance, communication as well as testing with different publishing models.

At the one-year mark, you can look at all the data you have composed and recognise what works, what doesn’t work and what can be improved upon.

With this in mind, you can go back to the first stage go through the entire process again from goals all the way to completion and return to every choice to see if it needs to be revised.

A blog, like the web, has to be a moving target and by making yearly revisit every aspect of the planning process you create an agile process that allows the blog to evolve with the times.