Assorted Wisdom

Local search engine optimisation

Local search engine optimisation


One of the best parts of local search engine marketing is that these are ways for a local organization’s to get searched and found in verticals; like local search.

For example, a business based in Delhi so what they can do is they can go to search engines like Google, Yahoo, Bing, and yellow pages can submit their business.

To these, vertical search engine specific to local search and the search engines may ask for verification either by calling a phone number or sending a postcard to the address with the piece of code in it but has to be typed in once you submit your business as long as you can verify that you are a business owner of the address that you work.

Then you can get your site listed, often for free, simply by exploring local search engines.

Local business owners can hit a target by their advertising budget to have text ads appear in search results for local phrases, that will list only if you search with their geographic key phrases in them, like in local newspaper sites, popular community sites and local resources that a certain geographic market visits.

Local sites can be sold on a CPM CPC CPA or on a sponsorship basis. Search engine marketing is a powerful online marketing medium, knowing the basics will help you use all of your marketing assets as best as you can to boost your visibility.

 search engine optimisation photo

 Displaying Ads correctley  


Display advertising is an image-based way of promoting products and services online. Initially, they were referred to as banner ads. Display ads have evolved in many sizes since their first appearance on the web.

Publisher’s also owners of websites: large and small, can sell space to interested advertisers. Advertisers can also seek out desired sites or have their ads appear on groups of websites.

Their online advertising networks that represent a corporation of websites, that one may also buy from there.

Display ads range in size and technical capabilities. You can visit Google Ad-words page to see all the display advertisement options.

It is important to understand the pricing language, as it relates to display advertising.

Impressions are defined as how many times an advertisement is viewed. This pricing metric came from traditional advertising like radio and television.

Impressions are viewed as eyeballs. Cost per click (CPC) is based on the cost per click, through a click from the online advertisement to the advertiser’s destination.

Search Engine Advertising, in the search engine sponsored links sections, is most commonly sold on a cost per click basis or Pay per Click (PPC) basis. When Ads are purchased on a pay per click basis, there is no charge for impressions.

Cost per Action (CPA) or cost per acquisition means payment by advertisers is made only of qualified actions such as clicks, sales or registrations occur etc.

Ads also sold on a cost per lead CPL basis. Affiliate marketing is run on a CPA or CPL basis and has a distinct set of rules norms and management responsibilities.

Some websites blogs are portals, they sell their advertising on a sponsorship basis. This means that advertisers pay to appear on the website but there are no guarantees for impressions clicks or actions.

Sponsorship permits an advertiser to buy branded coverage and be visible to the audience on a particular website. Therefore, all pricing selections, need to be critically assessed before marketing campaign is launched or if you decide that you want to sell ads on your website or blog.                                                        

Photo by Vermon Love