SEARCH ENGINE OPTIMISATION
Back in the good old days you could trick the search engines into giving your website higher preference, by writing your web code a certain way and adding extra bits of information on your site.
Those days are long gone and today it is the content itself and how that content is shared that makes a the difference.
Search is still important but distribution is quickly going beyond this old method of judgement content.
So focusing on optimising your site for sharing, should be your first main concern.
Luckily, much of this split optimisation also improves your ranking on search engines and in most cases, it has more to do with good writing than it has to do with tinkering with the code.
On technology card, there is a list presentation the technical basics of sharing and search engine optimisation and how effective each of these are These technical elements joint with planned writing, will help you get your content found shared and clicked.
Let’s take a closer look, a regular blog post consists of three main elements the title, the contents, and taxonomies.
Many polls also have fourth optional elements in the form of images. All these play into how your content is shared and how it’s indexed on search engines.
If you only have your regular title and irregular content here’s what will happen. When it is shared on social media, the title will be picked up and displayed in the title field in the preview.
Below that, the expressive field demonstrates the first pair of sentences of your article. What happens in search engines depends on what brand of look the user has made.
Title of the polls will be the title in the search results, but the explanation is either being the first fastens of sentence or it will be a sentence that matches the search results exactly.
This last part is important to know; if you want people to find your content on specific searches, make sure those searches are in fact spelt out in your posts, that way Google and Bing can match them exactly.
For search, the title and the page content is of medium value; but for share, they are both of little value because these fields are shortened and plus titles and intros are rarely written with sharing in mind.
That’s where the meta-title and description fields come in.
The meta title and explanation will only be visible in search engine results and when the content is shared on social media that means you can modify these fields to make the content more find-able and shareable.
When filling these fields out, keep in mind that their short so put the most important information first.
If the original post title was how a massive court saved thousands on installing solar panels, the meta-title should be “solar panels saves thousands” .
The description should be short, it should ask and answer a question being expressive of the content of the post all in 160 characters or less. Tricky but it can be done.
The third element is taxonomy or group tags, though these have only medium impact on search there still important and here’s why?
When search engines indexes your site, the use of a spider script crawls through your entire site following every hyperlink they can find.
That means if you set up a smart taxonomy structure and organise your content, while Google will index your content based on the structure and this will in turn make your content easier to find.
There are no tricks here; simply good organisation. So categorise and tag post’s and you’ll see a small return.
When it comes to images there are two main elements that matter: the featured image and image alt attribute. The featured image option usually standard and blogging platforms.
In your blog this usually means the image appears as a thumbnail on index pages and the same is true when you’re post is share on social media.
In the polls preview on Facebook and Google, plus you see the title the explanation and the featured image.
If you don’t select the featured image these services will find a random image on the page and use that instead but that doesn’t always work out the way you wanted to.
The image alt attribute is an overlooked element that can have a great impact on search ranking.
The alt attribute is the alternative description of the image displayed if the image is not displayed.
This text gets indexed by search engines meaning; if you set applicable information about the posts and the image in the alt attributes, searches on Google will shorten the image.
For example; if I was a retailer for Bombay cloth Ltd and I posted my photo on my blog with the alt attribute set to Maharstra Cloth Ltd.
Only people searching for my name would discover that image but if I set the alt feature to Bombay cloth retailer searching for Bombay retailer would see my face in image search.
Simple and effective. Yes, just remember that the alt attribute is a explanation of the image, if you start putting other in sequence in there and spent that is not related to Google police will come and get you.
Share and search optimisation is more of a good strategy than it is about technology. By writing share friendly meta titles and descriptions systematising your content while designing a feature image in setting descriptive alt attributes, you boost your blog’s online with minimal effort.