Assorted Wisdom

Social Media and Marketing

social media photosocial media and marketing

Social media marketing with Facebook and Twitter is a vital way of advertising in a social media perspective and how Twitter and Facebook function jointly.

Let us take a quick look at both platforms, see what makes them unique and take a closer look at their key features.

Also, point out methods for building quality content in a way to make sure that your brand is healthy and received by your targeted audience.

What is Social Media?

Historically online advertising was a quite one-sided move toward. Businesses pressed ideas out and consumers passively received them.

However, the landscape has shifted since the internet has become extremely interactive. Social media has created a new style of communication and there are now billions of conversations happening online.

People are discussing popular news articles; sharing photos and even engaging with brands. These are natural to the consumer, which is just part of how the web operates.

All of these conversations present excellent opportunities for marketers.

you can join in on a conversation to drive brand awareness or to create his/her own conversations and empower our customers to do the marketing for us.

Social media marketing is all about generating interactive moments with our customers, to achieve a goal we define which is most often to gain traffic to our website or attention to our brand.

But unlike other forms of marketing, social media taps into the idea of using your regulars as an advertising vessel. The main benefits of Social Media marketing are;


Social Media Marketing:
  • Create Interactive Moments with Customers
  • Achieve defined goals
  • Drive traffic to sites
  • Get attention for brand
  • Get Customers to spread the word


 The content that you share will hopefully be liked, re-tweeted, shared again or blogged. 

This vital effect is what makes social media promotion so effectual.

A simple like on a post could expose that content to hundreds of potential customers, you normally wouldn’t have access to.

Because social media is so personal, when friends share content it comes with another layer of credibility. The right social media has the potential to transform the business.

However, it will require a good strategy, creativity and little bit of luck. Done wrong, social media might bring unwanted attention.

Which may harm your business or your brand image. Let us focus mainly on the organic aspects of social media marketing, more purposely the unpaid and natural approach to distributing content.

For many brands, social media must have a constituent of your digital marketing strategy.

Your social media might feature major networks or it could be as simple as a blog customer forum, a small nice book or marketing site.

Assorted wisdom, however, all be focusing on marketing with the Facebook and Twitter. Now, these two networks are not the same. Each one has unique and owns best practices style and audience.