Assorted Wisdom

Twitter vs Facebook for business

Twitter vs Facebook for business


While Facebook and Twitter share certain similarities; in both social networks you can post and consume information. 

They are however actually two very different platforms.

Twitter tends to be a public and real-time feed of short paths, whereas Facebook is a more private network used to list information and thoughts with friends & family.

Now Twitter has around 20% of the internet population using it and it’s most popular with the ages 18 through 29 group of crowds. It slightly biased towards women but not by much.

Twitter is good for short and rapid communication and tends to be a top choice for consumers looking to get support for a brand. It also has impressive mobile saturation.

Around 30% of Twitter users are checking their feeds from a mobile device.

In a Facebook post, the highest percentage of users who graduated from college still find a strong middle class represented. A brand calls to those ages 24 to 50, there’s an opportunity here.

Now, younger users are shifting away from Facebook and joining Instagram etc to communicate digitally.

As for the gender ratio, it’s fairly well split between male and female users.

You can use both networks simultaneously but understanding these differences between the two will help you to determine the right strategy.

So, when we think about strategy consider that Twitter content has a short lifespan and 90% of all engagement happens within the first hour and that number might shift if you do get tweeted by a significant brand or a person.

On the other hand, a Facebook post can live on for several days.

Facebook delivers content when it thinks it’s most relevant to a particular user.

Think of Facebook as an ongoing conversation and Twitter as a real-time instantaneous one.

As you explore when and how frequently they post content, you’ll find that both networks have different optimal posting times.

These times will be dependent on your audience, your geographic location and the category of business you operate within. If you’re just starting out, we recommend exploring both networks.

Twitter is a great place for handling customer service and providing short updates as they relate to your brand.

Facebook is an excellent area to shift in-depth content and create conversations around particular topics.